Prelims was conducted by FATIMAH and then DEREK took over for the on-stage rounds.
1] Which architect said “Chairs are architecture, Sofas are bourgeois.
2] Which abbreviation of the 1920s is probably influenced by the proprietary name ‘FRIGIDAIRE’?
3] In 1900s Louis Cartier popularised the use of ________in jewellery.(options-Diamond, Pearls or Platinum)
4] Paul Di Resta, Nico Hulkenberg and Jules Bianchi are drivers for which Formula 1 team?
5] What is the minimum amount that one can send through Instant Money Order on India Post?(options-100,500,1000)
6] Which Bollywood film directed by Bimal Roy in 1953, is the story of an impoverished farmer who becomes a rickshaw puller?
7] Last year, the world’s oldest marathon runner featured in publicity campaign for which of these (UNICEF,DUREX,PETA)
8] In 2011, Rupert Murdoch’s News Corporation launched the daily. It is the first________newspaper.(options-Internet,Tabloid,Ipad)
9] In the Charles Dickens novel Oliver Twist, what is the profession of the character called the Artful Dodger. (Options-Pimp,Plumber,Pickpocket)
10] You have to pay to go up the Eiffel Tower::Serious or Joking?
11] Complete this phrase:: Be penny-wise and ______foolish.
12] All the winners of Nobel Prize for Economics have won the award in their lifetime.- (True or False)
13] In 1917, the US Rubber company almost marketed their footwear creation calling it PEDS. They finally used another 4 letter name for it. What name?
14] Who headed the Salt Lake organizing committee for the Olympic & Paralympics winter games of 2002? (Options-Mitt Romney, Michael Bloomberg or Bill Gates)
15] What is trademarked as a type of plasticized cardboard carton for milk and other drinks?
16] Who worked in the Daily Bugle? (Options-Superman,Batman or Spiderman)
17] The Pakistani version of which board game is called Crorepati Baopaar?
18] Which is the most popular flavour of Ice-cream? (Options- Chocolate,Strawberry,Vanilla)
19] Which company traded its first shares in 2011 using the NYSE symbol ‘LNKD’?
20] In their effort to stop tea from being declared the national drink, what did bar owners in Ludhiana abundantly serve to their customers?
21] Id the advertiser
22] Logo of which airlines?
23] Name the gentleman in the pic.
24] Id. the speaker from the audio.
25] Id the movie from the song.
Questions 26 to 30 IDEA Zone
26] Only 19 countries, representing 6% of world’s population, have comprehensive national bans on__________ advertising.
27] Who presented the first interim budget of Independent India?
28] According to Philip Kotler, the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit is known as____________
29] The name of which mild pain killer comes from acetylated salicylic acid?
30] In 1882, a company started by which inventor provided the first commercial electric light system in lower Manhattan.
Six teams made it to the stage rounds--(21 being the cut off)
Team 3-Pioneers and Partners
1] Le Corbusier
4]Sahara Force India
6] Do Bhiga Zameen
14] Mitt Romney
15] Tetra pack
20] Lassi or buttermilk
23] Vijaypat Singhania
24] Azim premji
27] R.K. Shanmukham Chetty
30] Thomas Alva Edison
CHANDIGARH (BRAND EQUITY) 2012 Winners-SAMSUNG (Manu Kaushik and Nitin Gupta)
CHANDIGARH (BRAND EQUITY) 2012 Runners up-INFOSYS (Jasmeet Singh and Vibhor)
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