BRAND EQUITY QUIZ 2012 CHANDIGARH

Quizmaster:Derek O' Brien

Winners:SAMSUNG

Runners up:INFOSYS

Prelims was conducted by FATIMAH and then DEREK took over for the on-stage rounds.

PRELIMS QUESTIONS

1] Which architect said “Chairs are architecture, Sofas are bourgeois.

2] Which abbreviation of the 1920s is probably influenced by the proprietary name ‘FRIGIDAIRE’?

3] In 1900s Louis Cartier popularised the use of ________in jewellery.(options-Diamond, Pearls or Platinum)

4] Paul Di Resta, Nico Hulkenberg and Jules Bianchi are drivers for which Formula 1 team?

5] What is the minimum amount that one can send through Instant Money Order on India Post?(options-100,500,1000)

6] Which Bollywood film directed by Bimal Roy in 1953, is the story of an impoverished farmer who becomes a rickshaw puller?

7] Last year, the world’s oldest marathon runner featured in publicity campaign for which of these (UNICEF,DUREX,PETA)

8] In 2011, Rupert Murdoch’s News Corporation launched the daily. It is the first________newspaper.(options-Internet,Tabloid,Ipad)

9] In the Charles Dickens novel Oliver Twist, what is the profession of the character called the Artful Dodger. (Options-Pimp,Plumber,Pickpocket)

10] You have to pay to go up the Eiffel Tower::Serious or Joking?

11] Complete this phrase:: Be penny-wise and ______foolish.

12] All the winners of Nobel Prize for Economics have won the award in their lifetime.-  (True or False)

13] In 1917, the US Rubber company almost marketed their footwear creation calling it PEDS. They finally used another 4 letter name for it. What name?

14] Who headed the Salt Lake organizing committee for the Olympic & Paralympics winter games of 2002? (Options-Mitt Romney, Michael Bloomberg or Bill Gates)

15] What is trademarked as a type of plasticized cardboard carton for milk and other drinks?

16] Who worked in the Daily Bugle? (Options-Superman,Batman or Spiderman)

17] The Pakistani version of which board game is called Crorepati Baopaar?

18] Which is the most popular flavour of Ice-cream? (Options- Chocolate,Strawberry,Vanilla)

19] Which company traded its first shares in 2011 using the NYSE symbol ‘LNKD’?

20] In their effort to stop tea from being declared the national drink, what did bar owners in Ludhiana abundantly serve to their customers?

21] Id the advertiser

22] Logo of which airlines?

23] Name the gentleman in the pic.

24] Id. the speaker from the audio.

25] Id the movie from the song.

Questions 26 to 30 IDEA Zone

26] Only 19 countries, representing 6% of world’s population, have comprehensive national bans on__________ advertising.

27] Who presented the first interim budget of Independent India?

28] According to Philip Kotler, the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit is known as____________

29] The name of which mild pain killer comes from acetylated salicylic acid?

30] In 1882, a company started by which inventor provided the first commercial electric light system in lower Manhattan.

Six teams made it to the stage rounds--(21 being the cut off)

Team 1-Airtel

Team 2-Infosys

Team 3-Pioneers and Partners

Team 4-Samsung

Team 5-Infosys

Team 6-Winshuttle

ANSWERS:

1] Le Corbusier

2] Fridge

3] Platinum

4]Sahara Force India

5] 1000

6] Do Bhiga Zameen

7] PETA

8] iPad

9] Pickpocket

10] Serious

11] Pound

12] True

13] Keds

14] Mitt Romney

15] Tetra pack

16] Spiderman

17] Monopoly

18] Vanilla

19]LinkedIn

20] Lassi or buttermilk

21] 7up

22] Lufthansa

23] Vijaypat Singhania

24] Azim premji

25] Aiyaa

26] Tobacco

27] R.K.  Shanmukham Chetty

28] Marketing

29] Aspirin

30] Thomas Alva Edison

CHANDIGARH (BRAND EQUITY) 2012 Winners-SAMSUNG (Manu Kaushik and Nitin Gupta)

CHANDIGARH (BRAND EQUITY) 2012 Runners up-INFOSYS (Jasmeet Singh and Vibhor)

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