BRAND EQUITY QUIZ 2012 CHANDIGARH

Quizmaster:Derek O' Brien

Winners:SAMSUNG

Runners up:INFOSYS

Prelims was conducted by FATIMAH and then DEREK took over for the on-stage rounds.

PRELIMS QUESTIONS

1] Which architect said “Chairs are architecture, Sofas are bourgeois.

2] Which abbreviation of the 1920s is probably influenced by the proprietary name ‘FRIGIDAIRE’?

3] In 1900s Louis Cartier popularised the use of ________in jewellery.(options-Diamond, Pearls or Platinum)

4] Paul Di Resta, Nico Hulkenberg and Jules Bianchi are drivers for which Formula 1 team?

5] What is the minimum amount that one can send through Instant Money Order on India Post?(options-100,500,1000)

6] Which Bollywood film directed by Bimal Roy in 1953, is the story of an impoverished farmer who becomes a rickshaw puller?

7] Last year, the world’s oldest marathon runner featured in publicity campaign for which of these (UNICEF,DUREX,PETA)

8] In 2011, Rupert Murdoch’s News Corporation launched the daily. It is the first________newspaper.(options-Internet,Tabloid,Ipad)

9] In the Charles Dickens novel Oliver Twist, what is the profession of the character called the Artful Dodger. (Options-Pimp,Plumber,Pickpocket)

10] You have to pay to go up the Eiffel Tower::Serious or Joking?

11] Complete this phrase:: Be penny-wise and ______foolish.

12] All the winners of Nobel Prize for Economics have won the award in their lifetime.-  (True or False)

13] In 1917, the US Rubber company almost marketed their footwear creation calling it PEDS. They finally used another 4 letter name for it. What name?

14] Who headed the Salt Lake organizing committee for the Olympic & Paralympics winter games of 2002? (Options-Mitt Romney, Michael Bloomberg or Bill Gates)

15] What is trademarked as a type of plasticized cardboard carton for milk and other drinks?

16] Who worked in the Daily Bugle? (Options-Superman,Batman or Spiderman)

17] The Pakistani version of which board game is called Crorepati Baopaar?

18] Which is the most popular flavour of Ice-cream? (Options- Chocolate,Strawberry,Vanilla)

19] Which company traded its first shares in 2011 using the NYSE symbol ‘LNKD’?

20] In their effort to stop tea from being declared the national drink, what did bar owners in Ludhiana abundantly serve to their customers?

21] Id the advertiser

22] Logo of which airlines?

23] Name the gentleman in the pic.

24] Id. the speaker from the audio.

25] Id the movie from the song.

Questions 26 to 30 IDEA Zone

26] Only 19 countries, representing 6% of world’s population, have comprehensive national bans on__________ advertising.

27] Who presented the first interim budget of Independent India?

28] According to Philip Kotler, the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit is known as____________

29] The name of which mild pain killer comes from acetylated salicylic acid?

30] In 1882, a company started by which inventor provided the first commercial electric light system in lower Manhattan.

Six teams made it to the stage rounds--(21 being the cut off)

Team 1-Airtel

Team 2-Infosys

Team 3-Pioneers and Partners

Team 4-Samsung

Team 5-Infosys

Team 6-Winshuttle

ANSWERS:

1] Le Corbusier

2] Fridge

3] Platinum

4]Sahara Force India

5] 1000

6] Do Bhiga Zameen

7] PETA

8] iPad

9] Pickpocket

10] Serious

11] Pound

12] True

13] Keds

14] Mitt Romney

15] Tetra pack

16] Spiderman

17] Monopoly

18] Vanilla

19]LinkedIn

20] Lassi or buttermilk

21] 7up

22] Lufthansa

23] Vijaypat Singhania

24] Azim premji

25] Aiyaa

26] Tobacco

27] R.K.  Shanmukham Chetty

28] Marketing

29] Aspirin

30] Thomas Alva Edison

CHANDIGARH (BRAND EQUITY) 2012 Winners-SAMSUNG (Manu Kaushik and Nitin Gupta)

CHANDIGARH (BRAND EQUITY) 2012 Runners up-INFOSYS (Jasmeet Singh and Vibhor)

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TATA CRUCIBLE CORPORATE EDITION 2012 CHANDIGARH

Runners up: Bharat Petroleum

Winners: Cavin Care

PRELIMS QUESTIONS:

1] During this company’s early days in 1684, it received an impressive order of 357 mirrors for the Hall of Mirrors in the Palace of Versailles. Name the company as we now know it.

2] Which brand has roped in Gautam Gambhir, Vijender Singh, Sushil Kumar, Mary Kom and Saina Nehwal  as brand ambassadors?

3] Fill in the Blank.

4] Complete the tourism promotion ad line “AMAZING ................ ALWAYS AMAZES YOU.”

5] Vibha Rishi , who is currently is an executive director, Customer Strategy at Future group created which famous campaign for PepsiCo during 1996 Cricket World Cup when Coca Cola was the official sponsor.

6] Dinesh Kumar Mehrotra took over as the chairman of an Indian Financial Institution in June 2012.Which one? (Clue: He could be in the news for the next round of FDI discussions in India)

7] ID the Company from this ad.

8] The iMac was codenamed C1.What did C stand for?

9] In hotel business, what is RevPAR?

10] What is the Sanskrit word for SILVER which has also led to an English word? (Hint given :connected  to SHER SHAH SURI)

11] Id this  Ad Campaign.

12] Numismatics is the hobby of collecting what?

13] Which word was first published in 1960s by Frederic C Billingsley to describe the photographic elements of a television image?( The term is quite popular in the computer and digital era)

14] Expand GPRS.

15] In 1969 Neil Armstrong spoke the famous words,”one small step for (a) man, one giant leap for mankind” from the moon on a ..................... transceiver. Which transceiver company?

16] Id the Brand from these characters.

17] Name the laptop (specific name) modelled after Japanese BENTO Tiffin boxes.

18] What does IBIBO stand for?

19] What modern term is used to describe a type of digital media consisting of an episodic series of audio files that can be either downloaded or streamed online through a computer or a hand held device?

20] Identify this business tycoon.

Cut off was 14.Final 6 teams were as follows

1.Cavin Care -Nishit and Abhilash

2.Pioneers & Partners- Syed Rahman & Samir 

3.SBI- Sachin Luthra & Karan

4.Infosys-Jasmeet & Vibhor

5.Bharat Petroleum-Nagendra & Nagesh

6. Zscaler- Lalit & Sandeep

Tata Crucible Corporate edition 2012  winners-

Chandigarh 2012 Champions- Cavin Care (Nishit and Abhilash)

Chandigarh 2012 runner up-Bharat Petroleum (Nagendra and Nagesh )

ANSWERS:

1] Saint Gobain

2] Emami Fast Relief

3] P.Chidambaram (sequence being that of Finance ministers of India)

4] Thailand

5] Nothing Official about it

6] LIC (Life Insurance Corporation Of India)

7] Sony Cyber shot

8] Consumer/Customer

9] Revenue per Available Room

10] Rupiya  (Historically, the first currency called "rupee" was introduced in the 16th century by Sher Shah Suri.   The term is from rūpya-, a Sanskrit term for silver coin.]

11] Liril

12] Coin collecting

13] Pixel

14] General Packet Radio Service

15] Motorola

16] Amaron

17] ThinkPad

18] I Build I Bond

19] Podcasting

20] Aditya Mittal

TATA CRUCIBLE CAMPUS EDITION 2012 DELHI

Winners-IIFT Delhi

Runners up-Dept.Of Commerce DU

Questions from Prelims::

1] The green and yellow Malaysian outfit known until now as team LOTUS will now be renamed as CATERHAM, while the_______ team will be cleared to use the LOTUS name. Which (automobile) company will use LOTUS as their team name in the world of formula one.

2] In the television series MAD MEN which businessman's fictionalized avatar was played by Chelcie Ross. The businessman name was called "Connie" by his friends (the word "connie" in some ways had an inference to his real name).Who is this great businessman known for starting a huge international hotel chain.

3] Identify the Pharma giant from the visual given::(Mark saldanha  & Glenn saldanha)

    

4] Which famous Indian company is planning to launch CHOTU WASH, a pocket friendly washing machine designed to ease  the back breaking chore of washing clothes by rural women.

5] This brand of Amrit Banaspati company is among the top 3 vanaspati brands in the country and ran a popular ad campaign "" KHAO ________ , RAHO MAGAN"

6] Which iconic American television talk show ended on 25th May 2011?

7] Logo of which famous Indian Public Sector development corporation?

8] Mohan Murjani, chairman of the MURJANI GROUP had partnered with a designer _________,in 1985 to launch the american designer's brand in the USA.The brand was launched in India in 2004 by Murjanis,who sub licensed apparel,footwear & handbags to AMB (Arvind Murjani  Brands).(The apparels especially the undergarment range of this iconic brand  has found many takers among Indian youth who of late has increasingly become brand conscious) ID the brand.

9] Which European company ,extremely well known till 1980s for their lighting solutions, supplied audio cassette tapes for India's first colour TV broadcast,1982 ASIAN GAMES and entered Indian market in a big way with their television & audio systems.

10] The VARALAKSHMI FOUNDATION is the CSR (corporate social responsibility) arm of which Indian company? This company has contributed in many ways to the changing face of the airports across India.

11] This business was founded by a family who were the traditional cooks to the Mughals. After the revolt of 1857,Mughal ruler Bahadur Shah Zafar II was dethroned & exiled. Out of employement the family fled to Farukhnagar in Ghaziabad and lived there under disguise.In 1911 when 'Delhi durbar' was held for the coronation of King George V ,the head of the family opened a 'dhaba' to cater to the guests who came from all over the world.Two years later the 'dhaba' inspired him to open a restaurant .How do we know this restaurant today.(....yummy)

12] Logo of whose tracking system in india known as "SIMRAN"

     

13] In 2011 , in an unusual move whom did NALCO appoint as its first brand ambassador.(Giri gave a hint here>>He is an artist from Odisha)

14] In the airline industry ,what is categorised  as JET A-1,JET AA,JET B,TS-1 among others?

15] Which beer brand gets its name from the archangel in christian & jewish mythology,who appears in the biblical book of DANIEL? Three options by PICKBRAIN 

(a) St.Peter's 

(b) San Miguel 

(c) Carlsberg ...........Delhi found this question to be a little tough with some "shareef" teams showing their complete ignorance to all the given brands....so Giri amusingly suggested them to go for AMUL as their answer.

16] ID this extremely famous soap brand which made a modification on the color white & created a name for itself.

17] A graduate from Government College Lahore,he began his career in military censors office (Bombay) in 1940s & then worked as a clerk in an accountancy firm with a salary of just Rs 80 before going on to become one of India's biggest bollywood star.Id this superstar whom the nation mourned not so long ago.....

18] Which handset maker launched unbreakable mobile handset A16  in association with MTV?

19] In 2005,this alumnus of IIT,Delhi was appointed as the U.N Secretary General Kofi Annan's special advisor on management reform.Who is this management 'guru'?

20] This lady from the BIRLA clan has brands named after her.It ranges from a popular tea brand to a textile brand.............._______TEA,_________TEXTILES.Fill the blank.

Delhi Champions 2012 -IIFT,Delhi {Aman Oberoi & Sriram Rajagopal}

Delhi Runners up 2012-MIB Dept. Of Commerce DU { Richa & Ankit}

ANSWERS::

1] Renault

2] Conrad Hilton

3] Glenmark

4] Godrej

5] Gagan

6] The Oprah Winfrey Show

7] NMDC (National Mineral Development Corporation)

8] Tommy Hilfiger

9] Philips

10] GMR group

11] Karim’s  in Delhi

12] Indian Railways

13] Sudarshan Pattnaik

14] Aviation turbine fuel

15] San Miguel

16] Ivory Soap

17] Dev Anand

18] Lava

19] Rajat Gupta

20] Jayashree Mohta Birla

TATA CRUCIBLE CAMPUS EDITION 2012 CHANDIGARH

This year chandigarh became the 12^th city of the Tata crucible’s itinerary completing half of its journey with another 12 cities left to be quizzed. This year again like the last year the organisers gave TAJ a miss as a venue and it was held in law auditorium of Punjab university. (Uhmmm…signs of economic slowdown & Eurozone crisis I guess…….C’mon Giri  its TATA crucible  &  TATA I thought was more immune to things like recession, meltdown, slowdown etc…..anyways I hope you can quiz Mr. Mistry about this and we will have our next  edition at the Taj again. Pickbrain was at his best with firing volley of interesting and well researched questions from his weaponry………(thumbs up to his team). Around 150 teams were battling in the prelim round to find their place in top 6 slots.(The common buzz among the local teams was that why teams from IIT-roorkee  were allowed considering that last year they were not allowed in chandigarh edition….& ...their fear eventually turned out to be true when 3 out of the final 6 teams which made to the stage round were from IIT-Roorkee. There were 5 rounds with Olympics  as a theme .It was an evenly  fought contest with MVR. Murthy & Vishal from IIT-roorkee  got the better of team PEC (abhijeet & kriti) in the final round to emerge as 2012 Chandigarh Champions. Posting the questions from prelims…..will post the final round questions in the coming days..  

1] Which billionaire is the husband of PATSY PERIN DULASH (an Irish woman) & father of a person     who made business headlines in the year 2011.

2] “One Click”- this book by Richard L. Brandt is on the rise of an internet company. Which company?

3] Identify this person(PIO)  who heads a global  IT company .

4] “VIDYA GYAN SCHOOLS” are run by the philanthropic arm of which company?

5] Taught at TURIN UNIVERSITY, International adviser to GOLDMAN SACHS and the COCA COLA  company, he was a European Commissioner from 1995 to 2004 before becoming prime minister of a country. Who is this great economist prime minister?

6] This Oscar winning actor & director recently endorsed Turkish Airlines and the ad line went –“FEEL LIKE A STAR”. Name the actor…options given   1) Kevin Costner or 2) Jackie Chan.

7] Id the famous businessman::

GIRI again gave options-- 1)KK MODI or 2) R.P GOENKA

8] In the financial world which top executive of Indian origin was recently replaced by CITIBANK executive as the president of STANDARD  & POOR’S.

9] By what name do we better know a municipality of BELGIUM, which lies in WALLOON region and province of LIEGE? (a 3 letter word)

10] “KOLEOS”, a premium SUV was launched in India by_________?

11] Which group of people are widely classified into white hat, grey hat and black hat?

12] Identify the logo of this one of the largest publishing company which publishes medical and scientific literature.

 

Options dropped in by Giri again:: 1) ELSEVIER  2) PUFFIN 3) EUREKA

13] Who is the founder of QUALIFIED LEARNING SYSTEM INC., U.S.A? (Indian motivational speaker, author of many self-help books)

14] In 1927, the Indian capitalists despite their differences and clash of interests formed an organisation with PURUSHOTTAMDAS THAKURDAS at its helm. Name the organisation. (5 letter word)

15] RBI will soon issue rupee 5 coins to commemorate the centenary of first commercial flight in India. Which two places did this flight connect?

16] Id the advertiser

.

17] Which  central public sector unit engaged in manufacturing of contraceptives and other healthcare products, has entered the herbal healthcare products segment in partnership with Kottakkal Arya Vaidya Sala (AVS), a renowned Ayurvedic institution in Kerala.

18] Which airline was founded by ROY FARRELL and SYDNEY KANTZOW in 1946 & named after an old name for CHINA ?

19] In a memorable advertisement from the 1980s which ‘henchman’ wrestled in vain with a chair made of FEVICOL? Options—1)BOB CHRISTO or 2) DARA SINGH

20] ID this man.

ANSWERS::

1] Pallonji Shapoorji Mistry [His son Cyrus Mistry has been named as the deputy chairman of Tata Sons and shall succeed Ratan Tata in December 2012]

2] Amazon.com

3] Francisco D'Souza (he is the president and CEO of Cognizant)

4] HCL

5] Mario Monti (PM of Italy)

6] Kevin Costner

7] Rama Prasad Goenka (RPG group)

8] Deven Sharma

9] SPA (“Bar” was the most popular answer with one team going with even “Sex”  as their answer)

10] Renault

11] Hackers

12] Elsevier

13] Shiv  Khera

14] FICCI (Federation of Indian Chambers of Commerce and Industry)

15] Allahabad to Naini junction (On 18 feb,1911)

16] Evian (French mineral water brand)

17] Hindustan Latex Ltd

18] Cathay Pacific

19] Bob Christo (Bollywood’s ‘gora villain’ ….lost him last year …tribute by Giri I guess)

20] ] Pallonji Shapoorji Mistry ( the first & the last answers being same, Giri & team bowled a nice googly here)

According to Giri ,score around 13 was enough to get you on stage. Top 4 teams qualified directly for the chandigarh final round and there were two wildcard rounds (12 teams) from which the 5^th and 6^th team were selected for the final stage round

Wild card round 1>>                                                                                      Wild card  round 2>>

Divyajyoti & vinayak [Rajiv Gandhi National University Of Law]               Abhinav & haris m [IIT-R]

Vishwajeet & avdeep [UICET]                                                                          akshay & richa [UBS]

Shivam & prabanchal [IISCR]                                                                            srijan & mohit [IIT-R]

Ashish & prashant [PEC]                                                                                    Ashish & dhiraj [UBS]

Gursheel & avijeet [PEC]                                                                                   Ganga chandra & S.Jain[PEC]

Vikram & abhishek  [ IIT-roorkee]                                                                    Harsh and friend

[ Teams highlighted in red won the wild card rounds and proceeded to chandigarh finals]

Top 6 final teams >>;

1.UPES-Dehradun( Advitya Verma & KR Chaturvedi)

2.UIPS-PU (Akhil & Ramneek singh)

3. IIT-Roorkee (Srijan & Mohit)

4. IIT-Roorkee (MVR. Murthy & Vishal battula)--2012 chandigarh champs

5.PEC (Abhijeet  & Kriti Tripathi) (2011 chd champs)

6. IIT-Roorkee (Vikram & Abhishek)

Audience Questions>>

1)      What is  the significance of a guy named ASHOK VICHARE from the world of NANO history? First owner of TATA NANO

2)      NANO project  was headed by________? GIRISH WAGH

3)      Expand DOCOMO>> "Do communications over the mobile network."

4)      India is the world leader of the Da Costa's syndrome which usually happens on Friday in some Indians (politicians being  the most affected by this syndrome ).Explain the funda ?

Ans::This is people faking heart attack and  complaining of chest pains. The community that suffers from this syndrome the most is our politicians. They fake a heart attack on Friday as the courts close for the weekend and hence preventing their stay in jail on Saturday and Sunday by admitting themselves in a hospital.

5)      What is the greek term for “circle of learning”……..ENCYCLOPEDIA

6)      What brand in this world gets its name from a character named Mr. HARry PICkup?  ………HARPIC

7)      The flower named HYMENOCALLIS due to its petal structure  was an inspiration behind what creation of the modern world?? …………..ans::Architecture (triple lobed footprint)  of BURJ KHALIFA.

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